Artist Spotlight: Sergio Elias

By Kings Bred

Artist Spotlight: Sergio Elias


Kings Bred was born, bred, and thrives in the urban music culture, and we wouldn’t be here without the artists that inspire us and the music we’re inseparable from.  We love seeing artists and ‘hustlepreneurs’ who embody what Kings Bred represents: Royalty bred in humble beginnings, hard work, passion, and resilience. When we met Sergio Elias, we saw in him a young King building his empire- somebody that was hungry to chase his goals and his dreams- hustling for the music. He reminded us of ourselves and why we built this brand. We’ve had the privilege of being a part of Sergio’s rise into the spotlight. We recently sat down with him to talk about his journey and process as an emerging artist. 


KB: Tell us a little about your background

SE: I'm originally from Ensenada, Mexico.  My passion for music started when I was 14 years old, being inspired from the reggaeton pioneers, such as Wisin y Yandel and Daddy Yankee. I started writing and producing my own songs. I was 17 when I got the support from the producer Hi Music Hi Flow and we made a song together. I started collaborating with different producers, such as Gaby Music, Karloff, and G.O.K.B.  “En Secreto” was my first single that went international and had a great impact outside Latin America. One of my goals now is to bring a new style and influence to the urban music and to represent Mexico globally.


KB: How did you get your start and get discovered in music?

SE: The Internet and digital platforms were definitely the best tools I had when I started. It allowed me to get my music out there and land opportunities to open for big artists and perform at big events and festivals in Mexico and California. That helped me engage with the public, and connect with people in the music industry.


KB: What are some of your notable albums/singles?

SE: En Secreto, El Intruso, Solo Conmigo, Gusto en Conocerte.


KB: Describe your style of music

SE:  My style is urban-  a mix of reggaeton, latin trap, dancehall, and lately I’ve been mixing it with the West Coast sound. My roots as Mexican mixed with influences from the Caribbean and West Coast music create a unique sound that I think is representative of uniting different cultural styles with common roots.


KB: Who are your favorite artists that you’ve performed with?

SE: I have been honored to share the stage with J Balvin, Bad Bunny, Anuel, Nicky Jam, Karol G, Farruko, and Rauw Alejandro. 


KB: Who are your biggest influences?

SE: My love of music started with pop music and rap. I discovered reggaeton and since then, my biggest influences have been Yandel, J Balvin and Bad Bunny.


KB: How do you connect with Kings Bred?

SE: Well, I had a big connection and identified with the team, the idea and the concept of Kings Bred. There is nothing better than working with a brand that inspires you to give your best and helps you get to the top.


KB: What does Royalty and being a King mean to you?

SE: Well [Royalty] definitely is a big responsibility, because for me, being a king is to follow your own path, your own beliefs and from that, you connect and inspire your people.


KB: Where can we listen to/buy your music?

SE: Spotify, Apple Music, Deezer, and you can also see all my videos on YouTube.


Check out Sergio's international hit "Gusto En Conocerte (Ft. Erubey)"